For brands with big futures.

Durable builds the visual bones for brands with big plans. We're the studio that founders and small businesses call when they're ready to look as legit as they actually are. No fluff, just the right amount of polish to make people pay attention. Whether you're day one or year five, we'll craft the clarity that turns your "what's next" into "hell yes."

(Not sure what you need? That's okay. We'll help you figure it out.)

What we offer

Every brand needs strong foundations, clear systems, and meaningful touchpoints.

Here’s how we help:

Brand Identity

Logos, typography, color, and visuals that anchor your brand across every touchpoint.

Website & Digital Design

Squarespace websites and digital materials that connect you to your audience online.

Visual Systems & Assets

Brand guidelines, templates, and design tools that keep your brand consistent and flexible.

Collateral & Packaging

Business cards, product packaging, signage, and real-world brand extensions.

Clear paths to a lasting brand

If your project doesn't fit neatly into one of these packages, that's okay. We’re happy to create a custom scope that fits your needs.

  • Best for:
    New founders, small businesses, or anyone building from the ground up.

    Includes:

    • Brand Discovery Questionnaire + Kickoff Session

    • Primary + Secondary Logo/Wordmark

    • Color Palette + Typography Suite

    • Mini Brand Guidelines (PDF)

    • Social Media Profile Graphics

    • PrintBusiness card design

    Outcome:
    A cohesive, professional brand identity you can launch with confidence.

  • Best for:
    Brands that need to show up strong—online and off.

    Includes:

    • Everything in the Brand Foundation Package

    • Custom Squarespace Website (up to 5 pages)

    • Website Launch Graphics (social posts, announcement templates)

    • Basic SEO Setup (page titles, meta descriptions)

    Outcome:
    A complete visual and digital presence ready to help you grow.

  • Best for:
    Businesses refreshing or refining their brand after their first few years.

    Includes:

    • Brand Audit & Strategy Session

    • Logo Refresh (if needed)

    • Updated Color Palette / Typography Adjustments

    • New Brand Guidelines (updated PDF)

    • Up to 5 Custom Assets (business cards, postcards, product tags, etc.)

    Outcome:
    A refreshed, clarified brand that reflects who you are now—and where you're headed.

Our process

If it feels like the right fit, we’d love to hear from you.

1. Discovery

We start by listening. Through thoughtful conversation and targeted questions, we uncover what makes your business unique and where you want to go. This foundation ensures we're not just creating something beautiful, but something purposeful.

2. Strategy & Exploration

With a clear understanding of your goals, we develop design directions that align with your vision. We explore multiple creative paths, always keeping your audience and business objectives in focus.

3. Refinement

Together, we hone in on the most promising direction. We refine the details, sharpen the concept, and ensure every element works in harmony—from typography to color to composition.

4. Implementation

Once your brand identity is finalized, we build out the complete system of assets you need. Whether it's website design, packaging, or social templates, everything works cohesively to tell your story.

5. Launch & Beyond
Great brands evolve. We provide you with tools and guidelines to maintain consistency as you grow—and remain a resource for you as your needs expand.

FAQ

You’ve got questions, we’ve got answers.

  • Nope! While we love helping founders launch with clarity, we also work with established brands that need a refresh, refinement, or roll-out support.

  • Absolutely. You can add business cards, signage, social templates, web design assets, or packaging support. We’ll tailor a bundle to fit your needs and budget.

  • Mini Brand projects typically take 2–3 weeks. Bigger builds or more custom work can stretch to 4–6 weeks depending on scope and responsiveness.

  • Yes! Most of our clients are remote, and we keep things simple with Zoom, email, and cloud-based tools.

  • Yes—we’ll recommend vendors and provide print-ready files. If you need help sourcing signage or packaging, we’ve got you covered. For an added fee, we can steward the entire production process to ensure everything comes out as designed.